From IKEA to Accenture: How Top Brands Leverage Immersive Experiences
In the rapidly evolving digital landscape, businesses are constantly seeking innovative ways to engage with their customers. One proven method is the use of immersive experiences.
Here are some key takeaways from successful use cases across the industry:
Creating Start-to-End Customer Journeys:
Immersive technologies have the power to create comprehensive customer journeys. Look at IKEA's AR app, IKEA Place, for example. It allows customers to visualize how furniture would look in their homes, guiding them from product discovery to purchase decision. This enhances customer engagement and drives growth.
Envisioning Products in a New Light:
VR offers customers the opportunity to visualize products in an immersive environment. For example, Audi's VR experience allows customers to configure their dream car in a virtual space, enhancing their understanding of the product and influencing purchasing decisions.
Connecting with Audiences in Unique Ways:
Immersive technology offers brands the potential to connect with audiences through highly customized experiences. Coca-Cola, for instance, created a VR sleigh ride experience, immersing customers in the brand's world and creating a deep connection between the brand and its audience.
Preparing for the Future of Digital Innovation:
The metaverse presents a wealth of opportunities for businesses to innovate. Epic Games, the creator of Fortnite, is building a metaverse where businesses can create unique experiences for their customers, helping them stay ahead of the curve and prepare for the future of digital innovation.
Enhancing Recruitment, Onboarding, and Training:
Companies like Accenture use VR tours and events for recruitment, onboarding, and training. This has a two-folded result:
It streamlines these processes
It creates an engaging and immersive experience for employees.
An example of this could be Accenture's VR tour. It gives potential recruits a virtual tour of their Innovation Hub, providing a unique insight into the company's work environment.
In conclusion, immersive experiences are more than just a trend. They are a powerful tool that businesses can leverage to enhance customer engagement, drive growth, and stay ahead in the digital age.
It’s not about doing what’s hip or what’s cool.
It’s about designing an omnichannel strategy that future-proofs your brand.
If you’re interested in doing exactly that for your brand, make sure you get in touch with us.
