How to reach GenZ & Alpha through engaging Roblox worlds
In recent years, there's been a lot of talk about GenZ, the demographic born between 1996 and 2010. And for good reason - this is a huge and incredibly important group of consumers, with an estimated spending power of $143 billion. But GenZ is a generation that is notoriously difficult to reach. They're constantly online, but traditional marketing techniques do not easily persuade them. So how do you reach them? One way is through Roblox.
Roblox is a social gaming platform that is extremely popular with GenZers. In fact, it's one of the most popular platforms among this demographic, with over 202 million monthly active users. That makes it a great marketing tool, but it's also important to understand how they use the platform. For example, GenZers are much more likely to engage with user-generated content than other types of content. So if you're marketing on Roblox, it's important to create content that will resonate with this audience.
Nike, for example, has an environment in Roblox called ‘Nikeland’. It’s unique because it allows them to interact directly with their audience, through the use of avatar customizations and in-game messages. This direct interaction can be very effective in building brand awareness and loyalty. As a result, Roblox has become an essential part of other marketing campaigns of Nike. The two have already collaborated for Nike Air Max Day in ‘19.
Roblox is not just for entertainment - savvy organizations are using it for information campaigns as well. For example, anti-bullying groups are using Roblox to reach their target audience with positive messages. The same goes for infotainment - providing educational and entertaining content that kids will actually want to consume. So if you're looking to reach kids and teens with your message, don't forget about this powerful platform.
If you’re still on the fence about Roblox, or if you’re curious about what your brand could do in this unique and immersive environment, reach out. Our team can help build your world in Roblox and make sure that it reaches the right audience with the right message. There’s no doubt that Roblox is an incredible platform to expand your brand and engage new customers. What are you waiting for?
