Project
synopsis

All good things come in threes. In this case we have sports, fashion and technology. Or better even: Tom Boonen, world class cyclist, Odette Lunettes modern eyewear brand and yondr. An ambitious trio that wanted to explore the possibilities of NFTs, virtual fashion and high-level collaborations. Odette Lunettes and Tom Boonen launched three variations on a fashionable and functional eyewear design. We developed an NFT to enhance this collaboration. The result? A collector's item in the making.

Odette Lunettes and Eline De Munck are a dream to work with. She wanted to dip her toes into NFT waters. Find out first-hand what the fuss is about. Know how she could turn the fuss into something fashionable. Eager, ambitious and geared up with an entrepreneurial spirit that will go a long way. Kind of what we hope to be.

Our creative director and partner Dave Roox made a design that will be up for auction as NFT from the start of de Ronde van Vlaanderen up until the finish of Paris Roubaix. Up for auction is a digital artwork and proof of ownership of a 3D printed bust of Tom Boonen, flanked by one of the three eyewear designs. Value doesn’t become more tangible than this.