Trend Report: The future of events is 3D - Interactive - Immersive

When we have questions, we go find answers. Simple as that. This time around, we wondered what the event industry looks like today, recovering from the pandemic but having made big jumps in the virtual department, and what it will look like in 5 to 10 years from now.

We lured a couple of key players with a nice dinner and ditto company to pick their brains about the balance between digital and analogue post-pandemic, the gap between early adopters and the masses, and—most importantly—what their predictions and wishes for the future are.

It seems like the search for added value in tech and the connection with your audience are relentless. And while technology can boost creativity, it can also distract us from what's really important or what the consumer needs today, not in the distant future. This report is about events and immersive technology. But it's actually about all of us, about creativity and building connections. Oh, and the importance of having fun, because well, otherwise it's no fun.